Advertise with Us
Durga Puja Guide is the city's digital companion for the Puja season — live crowd status for hundreds of pandals, timings, directions, live streams and trip planning, in English and Bengali. People open it on the way to the pandal and share it with their family groups. If your brand wants to be where the city's Puja plans are made, this page tells you how.
Advertising options
Pick from the placements currently running on the site:
Display & banner ads
Display cards inside pandal pages and on the homepage, held for one brand. The site runs no third-party ad network, so every position is a house placement — tell us which one you want and we will quote it.
Featured cards on pandal pages
A custom branded card — like our 'Capture the Puja Crowd!' slot — on every pandal detail page. Your message travels with visitors as they hop from pandal to pandal.
Affiliate & promo cards
Performance-friendly placements such as bank-offer cards. We run your offer on a commission or flat-rate basis.
Sponsored guide & live-stream slots
Editorial placements inside our guides plus featured sponsor cards shown across pandal pages during the peak Puja days.
Rate card
Published prices for the 2026 season — six weeks, from the run-up through Dashami. Every package includes creative help and an end-of-season report, so you're buying a measured result rather than a guess.
Promo card
₹4,000
for the full Puja season
One slot in the partner carousel, running the whole season. The low-risk way for a local business to test the audience before committing to more.
- One card in the partner carousel, on both the English and Bengali site
- Runs from the pre-Puja week through Dashami
- Click-throughs counted and reported at the end of the season
Pandal partner
₹15,000
for the full Puja season
Your brand in the slot we run ourselves — the full-width card on every pandal page — so it travels with visitors as they hop from pandal to pandal.
- Full-width card on all 700+ pandal pages, linked to your site
- Card in the partner carousel on both language versions
- Logo and creative designed by us if you don't have them
- One editorial mention in a guide page
Peak sponsor
₹40,000
for the full Puja season
Everything in Pandal partner, plus the overlay banner that sits on our live Puja video embeds while the whole city is watching.
- Everything in Pandal partner
- Overlay banner on live-stream embeds from Shashti to Dashami
- Mention on the main Puja landing page
- Two editorial mentions across the season
- End-of-season performance summary
Not after a package? We also run affiliate and performance deals — bank cards, jewellery, sarees, travel — on a commission basis. The rate depends on the offer, so tell us what you want to promote and we'll propose a structure.
Why advertise here
- Peak-season attention — usage concentrates in the busiest six weeks of the Bengali year.
- High-intent audience — visitors are actively planning pandal visits, timings and routes.
- Full bilingual reach — English and Bengali audiences across West Bengal and the diaspora.
- Measurable placements — viewable slots on high-traffic pages from day one.
- Local-first — reach visitors near real pandal clusters, not a generic banner audience.
How it works
- Write to [email protected] — tell us your brand and campaign goal.
- We reply, normally within 1–2 business days, with available options, placements and rates.
- You approve the placement and share creatives — our team can also design them with you.
- We go live ahead of the campaign window and share performance numbers with you.
What to include in your enquiry
The subject line is pre-filled — keep it. Add the following and we can match options quickly:
- Your brand name and website.
- Campaign goal and target audience.
- Preferred dates — how long the campaign should run.
- A budget range, or the tier you have in mind (the rate card is above).
- Existing creatives, or interest in our design help.
Common questions
How do I start advertising?
Email [email protected] with your brand and what you'd like to achieve — this page describes all the options. During the peak Puja weeks ad slots fill up fast, so write to us early.
How much does advertising cost?
Packages start at ₹4,000 for a promo card and go up to ₹40,000 for a full Peak sponsor — the full rate card is published above, so you can pick a tier before you write to us. We also run commission-based affiliate deals.
When is the best time to advertise?
Interest peaks from Shashti to Dashami, but planning early secures better slots — we start taking bookings weeks ahead of the Puja.
I run a puja committee — can we promote our own pandal?
Absolutely. Use the free page-claim feature ([email protected]) for a verified page, and reach out to [email protected] for extra visibility campaigns.
How quickly will I hear back?
Usually within 1–2 business days. On the peak Puja days replies may take a little longer — every message is read.
Enquiring about this pandal: Baguiati Rail Pukur United Club Durga Pujaremove ✕
Start the conversation
Tell us your brand and campaign goal at the address below — we reply with options and rates. Slots fill fast in the peak Puja weeks, so reach out ahead of time.
Advertising enquiries[email protected]Subject pre-filled — Advertising enquiry: Baguiati Rail Pukur United Club Durga PujaFor collaborations, sponsorships or joint campaigns beyond advertising, write to [email protected].